About Next Set | Where Brand Strategy Meets Storytelling

A photo of a female photographer shooting in a studio with large industrial windows

We combine creative instinct with operational clarity, building brands, stories, and systems that actually work.

Next Set helps modern brands and founders solve two things: how to tell their story clearly, and how to get out of the marketing weeds. Whether you’re stuck on messaging, content, or launch strategy, we help you clarify your voice, create meaningful work, and build systems to support it.

The name is a mindset, a reminder that great work isn’t just about what you launch today, but what it sets up for tomorrow. We blend story and structure to deliver work that connects, performs, and grows with you.

Core Pillars: Story, Systems, Strategy

90%

Of past work that's come from referrals

50+

Hours saved per month through creative systems

Clients from Referrals

Meet the Founder

Engineering X Entertainment

Join Our Team

Lauren Howe

Founder

Lauren Howe, Founder & Creative Director of Next Set, bridges the worlds of entertainment and technology to drive brand success.

With a background that span on-camera storytelling (acting, hosting, broadcast TV), behind-the-lens work (photography, directing), and experience across technology, marketing, and business development, Lauren brings a rare blend of creative vision and strategic acumen.

Next Set was founded to fill a gap: brands need meaningful content and efficient systems. The studio specializes in building strategic messaging, creating engaging content, and building systems that help brands connect with clarity and scale with confidence.

Our Value

Clarity Fuels Momentum

We believe great ideas need structure to survive. Whether it’s messaging, content planning, or creative systems, we cut through noise to bring direction and momentum.

Creative with Intention

Every brand has a story, but not every story moves people. We create work that looks good, feels true, and drives results, always rooted in strategy, not trend.

Systems that Scale

Good enough isn’t good enough. We design processes, campaigns, and tools that grow with you, so you’re not just launching content, you’re building a system behind it.

A flexible framework. A focused philosophy.

We don’t believe in one-size-fits-all, but we do believe every project deserves clarity, creativity, and a system that scales. Here's how we get there.

Clarify

Start with the story.
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We help brands find the words, strategy, and structure that make everything click. From brand messaging and positioning to campaign strategy, this is where we define what you're saying, who it’s for, and why it matters, so every decision after has direction.

Create

Bring the vision to life.

We design content, campaigns, and creative that connect, visually, emotionally, and strategically. Whether it’s a full rollout or a one-off piece, we make sure what you put into the world is not just beautiful, but built to perform.

Systemize

Make it sustainable.

We build the systems behind your creative, from automation to content workflows, so you can show up consistently without burning out. It’s not about doing more. It’s about doing it smarter, and setting it up to scale.

FAQ

So.... what exactly does Next Set do?

I just need content. Do I still need strategy?

What’s your creative process like?

What kinds of clients do you work with?

What if I don’t know where to start?

Can I work with you for one thing, or do I have to go all-in?