.png)
Creative & Strategy Studio
Toronto, CA
Toronto, CA
Hey there. I'm Lauren, the Founder and Creative Director of Next Set.
My career has always lived at the intersection of entertainment and technology.
I’ve worked in front of the camera as a host and broadcaster. Behind the lens as a photographer and creative director. And behind-the-scenes in strategy, automation, and brand growth.
I’m obsessed with systems that work and stories that matter.
It started with industrial engineering, the bridge between powerful technologies and real-world impact. But even the most brilliant tech falls flat without the right messaging. That’s where storytelling comes in. As a kid, I was always drawn to stories that meant something. That thread carried me from photography to live hosting to scripted film and TV. Along the way, I realized marketing, at its best, is just great storytelling with a strategic engine behind it.
Let’s be honest:
Marketing is overwhelming.
Full stop.
If you’ve never felt overwhelmed by content, funnels, algorithms, and "experts" who claim to have cracked the code... please send me your therapist’s number. And apply to join our team.
In my experience, marketing is an ongoing experiment. There’s no one-size-fits-all solution — just a constant need to prioritise, iterate, and focus on what actually matters for your brand right now.
That’s how we created our signature model
Clarify your brand's mission.
Create content that emotionally resonates.
Scale with sysstems that bring you peace of mind.
After years working across entertainment, tech, and brand marketing, I kept seeing the same thing:
Smart, talented people making content just to keep up, not because it was working, or even meaningful.
They were overwhelmed. Chasing algorithms. Burning out.
They’d try a complicated strategy, lose the spark, and eventually stop altogether.
Everything became about vanity metrics. Likes, views, followers. , ikes, views, followers. But we starte dto ask one question:
Can a stranger land on your profile and instantly know who you are, what you do, and why it matters?
That’s the difference between content and clarity.
Great brand marketing creates recognition and resonance.
Great storytelling builds connection, not just clicks.
Great systems give you space to breathe, and tools to measure what’s actually working.
We built Next Set because we knew there had to be a better way.
While, yes, it's a nod to your next literal set, there's a different meaning.
To be prepared for the next set. That doesn't mean living in the future, but to be forward-thinking in the direction you want to go.
Think of surfing.
To manage the ebs and flows of life between sets.
Sometimes, you're paddling out in the sh*t. It's a grind.
Then you get out to where the water is peaceful. You can stay here as long as you like, but when you see that next set of waves coming, you go for it.
You catch one, and you ride that wave, enjoying every beautiful moment is has to offer. The best way to not panic is to be fully present.
Sometimes, you don't catch the wave. That's ok, you paddle out, and do it again.
This philosophy is at the heart of our company.
To catch that perfect set.
Experiment along the way.
Remember that the ride is meant to be enjoyed.
Then we rally to do it all over again.
